One of the unintended consequences of the eight hurricanes that
hit Florida in 2004-05 —
you might call it a spinoff effect — was to change the face of advertising on I-75.

Gone are the billboards that once featured Arthur Godfrey, Ted Williams and Art Linkletter touting the active senior lifestyle of Florida’s mega-retirement villages. In their place are generic images of smiling retirees dancing, swimming and playing golf, looking mature but very vigorous.