The “green” movement has come about as a result of each individual’s decision to change their lifestyle. Technology and innovation have allowed us to explore greener alternatives in every facet of our communities. The secretary of the Department of Environmental Protection knows that a healthy environment and a healthy economy are interdependent. The green industry is a perfect example of this co-existence. Tourism and healthcare are two of Florida’s biggest economic draws, and the public demands the greenest options necessary to protect the environment while creating jobs.

South Florida has plenty of resources to satisfy the demand for nature-based tourism. Vacationers come to enjoy the natural beauty of the Everglades, our beaches and our excellent state parks. With so many unique nature-based businesses, it is important to encourage consistency to protect those resources for public use and enjoyment. As more hotels in our community become a part of the Green Lodging Family, more tourists will flock to South Florida.